Client Results
Hear It From The Women Who Have Said Yes.
Real clients. Real revenue shifts. Real words — no scripted quotes.
Your content will convert. Your DMs will fill. Your sales calls will book — without you having to burn out chasing them.
Month One · 3 × 90-Min Private 1:1 Calls + A Month Of Messaging Access
Soul of the Business is built for one very specific woman.
You're already signing clients. You've proven you can do the thing — some months are strong, others collapse, and the inconsistency is starting to quietly burn you out.
You're somewhere between $5K and $15K a month with no clear path to making it predictable — and you can feel the ceiling you've been pushing against for months.
You post consistently but your content isn't converting to applications, DMs or sales calls. Your clients get results — but the income doesn't compound. It fluctuates.
You're ready to stop guessing, reinventing, and launching from scratch every month — and finally build a sales system that actually converts.
This is not for coaches who haven't signed their first paying client. It's for coaches who have proven they can — and now need a system that grows without them having to reinvent it every 30 days.
In quiet moments, you've started questioning whether it's you. Because you're doing everything right… and it's still not working.
You post and nobody enquires. You show up on stories and hear nothing back. You rewrite your offer for the fourth time wondering if this version will finally land. You check your DMs at 10pm hoping someone — anyone — replied to your CTA. They didn't.
You watch other coaches half your skill level sell out their programs and wonder what they know that you don't. You've Googled "how to get more coaching clients" more times than you'd ever admit out loud.
And the worst part? You know you're good at what you do. Your clients get results. You just can't figure out how to get more of them — consistently, predictably, without it consuming your entire life.
The women who break through the feast-or-famine cycle aren't the ones who posted more, launched harder, or bought another $97 course. They are the ones who stopped treating their business like a performance and started treating it like an asset — with positioning, pricing, a signature offer, and a sales system that runs even on the days they don't feel like showing up.
That is the entire purpose of Soul of the Business.
A 6-month strategic mentorship that rebuilds your offer, positioning and sales system so your revenue grows month after month — without hustle or constant launching. Designed around four pillars.
You stop being the coach for everyone and become the obvious choice for the woman who is ready to invest. We refine your niche, message and authority so you attract buyers, not browsers.
We build or refine one signature high-ticket offer with a price, a promise and a delivery structure that creates real results — and that you can sell with conviction, consistently.
A repeatable Instagram content and sales process that moves strangers into buyers — without posting three times a day, going viral, or relying on luck.
Revenue growth requires the woman to grow with it. We work on the beliefs, patterns and identity quietly capping your income — so you can hold more money and more visibility without shrinking.
Most group programs throw you into a shared container on day one and hope the Q&A format fills in the blanks. Soul of the Business does the opposite.
Your first 30 days are spent privately with Em — building the revenue strategy, rebuilding the offer, and installing the foundation you'll execute against for the rest of the six months.
Most mentorship programs charge separately for private intensives. Inside SOTB, it is the entry point — not an upsell. By the time group rhythm begins in month two, your offer is built, your messaging is clear, and your revenue strategy is already in motion.
That is the difference between a coach who finishes the program knowing what she should have done, and a coach who finishes the program with a business that already runs.
Private Intensive Value · $3,000+ · includedBy the time you finish Soul of the Business, you don't just "feel clearer." You walk away with a documented, working business system — the same artifacts every SOTB client builds.
The same live strategy document we build with every SOTB client — a week-by-week content plan built around buyer psychology, not posting trends.
The document that names who you sell to, the exact language that pulls them in, and the messaging pillars that carry across every post, email and sales call.
A custom-branded FY planner mapped to your income goal — so your offer, pricing and launch cadence are reverse-engineered from the number you actually want to hit.
The Instagram sales system for coaches — the exact process that takes a stranger from follow → DM → booked call → paid client, without launching, ads, or three posts a day.
Rachel came in with a working coaching business but a revenue ceiling she couldn't break through. We rebuilt her positioning, consolidated her offer stack into one signature container, and installed the content-to-clients sales system. Five months later she was hitting $45K months consistently — without launching, without ads, and without adding more hours to her week.
Real clients. Real revenue shifts. Real words — no scripted quotes.
I've spent years mentoring female coaches through the exact stage you're in right now — the one where you've proven you can sign clients, but you can't yet prove it to yourself in the bank account twelve months in a row.
I don't give you more to do. I remove what's not working.
I don't scale chaos. I show you how to gain back time and install sales systems that scale.
I don't sell you a template and wish you luck. I sit inside your business with you — twice a week, in your DMs, and in private intensives — until the offer sells, the content converts, and the revenue holds without you.
Soul of the Business is the container I wish I had from the beginning, to save myself years of unnecessary stress, trial and error. It's the one I now hand to women who deserve business success and financial overflow that doesn't cost them their health or happiness.
High-proximity mentorship with Em directly — no guest coaches, no support team handling your questions.
3 × 90-min 1:1 calls with Em + a full month of private messaging support, before group rhythm begins.
One weekly strategy call, one weekly identity & energetics call — for the entirety of your six months.
In addition to month one, dedicated private calls with Em every quarter to recalibrate and course-correct.
4 days per week direct support through the private client portal — feedback on offers, copy, content and sales strategy.
Instant access to the full content, money, messaging and sales programmes, trainings and frameworks.
Revenue projection planner, messaging clarity doc, brand strategy sheet, content-to-clients system — yours to keep.
Network, collaboration and soul-friendships with other embodied, ambitious women building real businesses.
Instagram Stories To Sales ($999), Magnetising Money wealth conditioning series ($2,500), lifetime access.
If nothing changes, you will still be rebuilding your income in six months. — not because you lack discipline, but because your content isn't converting, your leads aren't consistent, and your sales calls aren't booking.
Pick your level of proximity — six months of strategic mentorship that turns your content into clients and your clients into compounding revenue.
Every application is reviewed personally by Em. You'll receive a response within 48 hours and — if it's a fit — an invitation to a 20-minute clarity call before any payment is made.
Then this is exactly why month one is private. You won't get tossed into a group and hope a template fits — you'll get three 90-minute 1:1 calls with Em to build the strategy before you execute anything. No application is accepted without a clarity call first, so you know what you're walking into before you pay a cent.
This isn't a group program with a private upsell. It's a private mentorship that happens to have a group container wrapped around it. You'll spend month one in 1:1 with Em, then have two direct calls with her every week for the rest of your container — no guest coaches, no hand-offs.
Every client who has shown up, used the support, and implemented the system has moved. That's not luck — that's the system. You'll have direct access to Em four days a week, and we'll know within the first 30 days whether you're tracking. If something isn't landing, we adjust it in real time — that's the entire point of high-proximity mentorship.
If you've signed paying coaching clients and you're doing somewhere between $5K and $15K a month, you're exactly where SOTB was built for. If you haven't signed your first client yet, this isn't the right room for you — and Em will tell you so on the call.
If you're waiting for a quiet month to rebuild your business, you'll be waiting forever — because the lack of a sales system is what's creating the chaos. Month one is designed for women already in motion. We reorganise around your existing clients, not on top of them.
Every call is recorded and dropped into the portal within 24 hours. The voice note and messaging support runs 4 days a week regardless — so your momentum is never tied to a single time slot. Clients in four time zones have hit their biggest months inside SOTB.
There are 4 spots remaining in the April intake. Once you're accepted, your month-one private intensive begins within 7–10 days of enrolment.
Six months. Business growth is not a 30-day project, and SOTB is built to compound across multiple sales cycles.
Month one: 3 × 90-min private 1:1 calls with Em. Months two onwards: 2 × 60-min live coaching calls per week (1 strategy, 1 identity/energetics). Platinum clients receive additional monthly private calls throughout the container. All tiers include quarterly deep-dive private calls.
Yes. Alongside the standard plans listed above, Em offers custom payment structures on a case-by-case basis for women who are a strong fit. Raise it on your clarity call.
Em personally reviews every application within 48 hours. If there's a clear fit, you'll be invited to a 20-minute clarity call where you'll decide together whether SOTB is the right container. No payment is taken before that call.
If you're ready to stop performing your business and start building one that holds — this is the room.